happy local business owner wearing a yellow shirt and smiling at two customers

Attract More Customers and Clients

Website design and social media marketing for local businesses in greater Boston and virtually everywhere.

Marketing for local businesses should feel like you.

You know your business better than anyone. Your marketing should reflect that.

If you’ve felt disconnected from past marketing efforts, it’s probably because they weren’t actually yours. They were generic strategies applied to a unique local story. Yours.

When marketing doesn’t fit, it stops working.

I’m here to change that.

I work with you to create a digital strategy that feels as authentic as the service you provide in person. No “quick fixes.” No cookie-cutter plans.

Just honest marketing that builds trust, reflects your values, and helps the right people walk through your door.

Because when your marketing reflects the heart of your business, your community notices. And they show up.

Services

Build your local business’s online presence, step by step.

Website design

For the entrepreneur who needs a professional, polished website that reflects their brand and drives foot traffic.

Transform your online home.

sample websites designed for local small businesses

build a website

Online Marketing Support

For the small business owner who’s ready to stay visible online without doing it all themselves.

Thoughtful, done-for-you marketing that keeps you consistent, clear, and connected.

marketing support

Social Media Management

For the busy business owner who wants to grow their online presence without the stress of managing social media or other marketing elements themselves.

Stop stressing over social media!

top down view of a laptop, phone screen with Instagram analytics, a journal, and a cup of coffee, to represent done for you social media management

let us manage it

Meet Jane Hamel

At J Hamel Solutions, I help local business owners connect with their community and increase foot traffic. Whether you run a brick-and-mortar shop or a local service-based business, you want to show up online in a way that feels natural, aligned with your values, and actually works—and I’m here to make that happen.

Using my Vision to Visibility Framework, a strategic yet human-centered approach to digital marketing, I help you attract the right people, foster real connections, and drive more foot traffic to your business. No gimmicks. No shouting. Just authentic marketing that works for you and your community.

Want to learn more about how we can make your digital presence a true extension of your business?

More about Jane

What people are saying:

Absolutely love the list of CTA’s!

Ellen

Book Store Owner

These are wonderful ideas… I never thought of taking pictures and using that. What a great idea! I just wanted to say thank for doing all this. It’s been so extremely helpful for my business!

Melissa G

Antique and Vintage Dealer

Jane you’re a genius, I’ve never had interaction with my posts before!

Laura

Reiki Master

I was very happy working with Jane to get my website modernized and clarified to bring in more business. She is very easy to work with, sets clear deadlines and has great ideas. I got a random customer right away after she finished updating my website, I was astonished! Highly recommend.

Syrah M.

11. February, 2025.

I recently had the opportunity to join a social media support and accountability group with Jane. This was during one of the busiest times of the year, but with Jane's "every step counts" approach, I was able to make and meet various marketing goals over the course of the group. The supportive messages I received from Jane and the other members upon reaching these small milestones also gave me a confidence boost, and helped me tremendously in moving forward. I also did a one on one power hour and Jane offered so many practical ideas on marketing my services locally, and she was a positive voice reminding me that every step forward counts, no matter how small. If you're feeling stuck and need some guidance, or just need practical support and solutions, I highly recommend Jane!

Maria Read

11. February, 2025.

I just had the pleasure of working with Jane to get my new website up and running. I couldn't be happier! Jane is very good with listening to your needs and she goes above and beyond to make sure you are happy. She has the best personality and so many helpful ideas. We will definitely be working together in the future!

Melissa Gendreau

Dusty Memories and Vintage Finds

Working with Jane was a pleasure. My website had to include a lot of different aspects of my activities, and Jane was able to transform my (many) ideas into a very nice and coherent result. Also, I really appreciate how flexible she was regarding timing and meeting. She is a great professional and also very kind in wanting to help me with all the technical issues after the website was done. I am grateful I got in touch with her I will ask her again for other services and I highly recommend her!!!

Silvia Miotti

8. December, 2024.

I loved working with Jane, she makes you feel brilliant even when you have very little idea of how to put a website together! Best teacher and advisor!!!!

Julia Lisella

https://julialisellapoetry.com

Jane has nurtured me into a stable, cohesive online marketing plan and helped me work through some self-limiting beliefs around social media usage. If you are a brick and mortar small business owner, book a consultation with Jane. She was the fresh set of eyes I needed!

Yinh Kiefer

Ten Wellness

My main issue was lack of time for a social media strategy which was limiting the visibility of my business. My biggest stumbling block was content generation–fear of not having good content or enough. After 3 months with Jane, I've received positive compliments on my business's improved social media presence and content quality. Thanks SO much, Jane!

Melissa Landon

The Worklery

With Jane’s help, I was able to recruit a team of coworkers, create a schedule for posting each day, and she provided a calendar with new ideas. Since then, our engagement has gone up exponentially, and we’re adding new followers weekly. We’ve even had colleagues comment on what we are posting. In just the first month, we increased followed by 20% and increased our reach by 35%! I couldn’t recommend Jane more! You will be so glad you’ve hired her.

Sara Kellum

Corners Outreach

"It is such a relief to have a beautiful, easy-to-use website to direct current and future customers towards, and center my social media platforms around. I struggled to create a website for several years before realizing I could do this with someone like Jane who really listens and gets what I was trying to do–make a website that fully represents Book Wonder and our social mission. Jane helped me every step of the way, and worked with me in future years to update language when my pop-up changed locations and I began to focus more on community events. I'm so thankful for her calm and clear approach to website design and functionality."

Book Wonder