Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Client Work
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Uncategorized
- Web Design
-
Why Your Website Isn’t Converting (It’s Rarely About the Tactics)
This week I served as a consultant for food businesses who are participating in the Local Food Trade Show. In 6 consecutive 20 minute sessions, we covered everything from whether to start a new social media channel to brainstorming a shotlist for a photoshoot, and quick website reviews with an eye for conversion. One concern that Read more
-
How We Helped J&L Hair Studio Modernize Their Website and Own Their Digital Presence
From Dated to Dreamy When Jesica and Liz, co-owners of J&L Hair Studio, reached out, they were ready for a change. Their old website had served them well for nearly a decade, but it no longer reflected the vibrant, welcoming energy of their salon, or the deep sense of care and community they bring to Read more
-
How to Boost Summer Sales Without Discounts
Every summer, the pressure hits: You’re not alone, and here’s the truth: discounts aren’t your only option. In fact, always lowering your prices can chip away at the very thing that makes your business special: your connection, your values, and your ability to grow sustainably. The good news? You can absolutely create momentum, boost summer Read more
-
Social Media for Local Business: 10 Things You Need to Know
Tell me, how many times have you sat down to post on social media, only to get stuck wondering what to say? That’s what I thought. By the end of this post, you’ll have a one-stop resource that not only educates but also empowers you to take actionable steps to grow your local business. Each Read more
-
The Website Makeover that Doubled Views and Brought Inquiries Right Away
See how we transformed Syrah McGivern’s website into a client-generating, SEO-optimized hub—doubling views and boosting inquiries instantly! Read more
-
How to Market Your Local Business with Integrity
Are you ready to create a marketing strategy that feels authentic, aligns with your values, and helps you reach your community? In this post, I’ll share the mindset shifts and practical steps that will help you build a strategy you can feel proud of—and one that actually works. You may have already trawled through the Read more