Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
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- Web Design
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Creating the Website for Grief Stricken: a Website for Hope and Healing
When Christine Dowd, a dedicated special education teacher from Central Massachusetts, approached me, she wanted to create a digital home for her powerful memoir, Grief Stricken, and a space where readers could navigate their emotional journeys together. Christine’s healing process has been deeply supported by her beloved Goldendoodle, Milo, whose companionship offered comfort during her Read more
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Transforming the Magical Travel Queen’s Website
From Disney-Focused to a Luxury Travel Hub When Beth, the visionary behind MagicalTravelQueen.com, approached me for a website redesign, her goal was clear: to reflect the full spectrum of her expertise as a luxury travel concierge. With over a decade of experience planning everything from Disney adventures to European tours, her website needed to showcase Read more
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Call to Action on Your Website
Create effective Call-to-Actions (CTAs) that boost website conversions and guide your visitors to take the next step. Discover actionable tips to optimize CTAs, improve your website’s user experience, and drive results with clear, compelling buttons. Perfect for local business owners looking to make their websites work harder. Read more
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A Website That Inspires Connection
Building a Home for Book Wonder Some projects stick with you long after the final design tweaks, and this was one of them. When MJ from Book Wonder reached out to me, it wasn’t just about creating a website—it was about building a home for their mission. But MJ needed a way to bring it Read more
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What is a hero section on a website?
Are you new to marketing and website design? Maybe you fell into it out of necessity to run your business? If so, you might have heard someone mention the “hero section” of a website and found yourself wondering what that means. But, like so many of us running our own businesses, it can feel awkward Read more
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Forget the Big Discounts: How to Boost Customer Excitement for Small Business Saturday
For years now, we’ve heard that offering discounts is the best, maybe even the only way to get holiday sales. Recently, I read yet another post recommending last-minute deals. Same old advice, right? Since everyone says it, it must be true. Uhh…no. The advice often comes with good intentions, but it’s easy advice. Dropping prices Read more