Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
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Authentic Marketing: How to Show Up Online as Your True Self
My clients tell me that they often find marketing to feel insincere and “icky” at best, and immoral at worst. Many female entrepreneurs struggle with this traditional, often masculine approach to marketing, Especially when it’s focused on hard sells and flashy promises. Marketing in this way is at odds with their values and the genuine relationships Read more
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How to Update Website Content: A Guide for Brick & Mortar Business Owners
Wondering why it’s crucial to refresh your website? Let’s chat about why updating your online space is essential and how you can tackle it. An audiologist mentioned to me that he had his website done 7 years ago, and asked if it’s time to update? So how often should you spruce up your digital storefront? Read more
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Nurturing Your Online Marketing Ecosystem
The soil is cold, damp, and brown, like most everything in my garden during March. But over there, a small patch of vibrant purple and bright white crocuses catches my eye. Each year, the garden reminds me of the intricate balance within nature’s ecosystems, where every element plays a vital role in sustaining life. Drawing Read more
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Finding Your Confidence: Showing Up on Social Media
Why is it Necessary to Show Your Face? Clients regularly tell me that after they were referred to me, they looked at my socials and felt they had a good idea of who I was. “I feel like I already know you, and can trust you to listen to what I need,” a new client Read more
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Mastering the Shift: Navigating Instagram Business vs Personal Account
Instagram has evolved beyond a virtual photo album, transforming into a dynamic space where personal expression converges with business strategy. If you’re already skilled at managing a personal account, you’re familiar with sharing moments, connecting with friends, and exploring creative freedom. However, leveraging Instagram for business requires a different approach. In this blog, I’ll explore Read more
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Maximizing Momentum: Your Post-Sales Season Action Plan
Congratulations on the success of your recent sale, promotion, or launch! Now, let’s capitalize on that momentum and ensure your business continues to thrive. In this guide, we’ll explore actionable steps to maximize your recent success and lay the groundwork for future promotion seasons. Step 1: Fulfill Your Promises If you made promises during your Read more