Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
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- Behind the Scenes
- Client Case Study
- Client Work
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Uncategorized
- Web Design
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Navigating Instagram in 2024
Confession time—I’m not big on making predictions or following trends. As the new year unfolds, my social media feed gets flooded with forecasts for 2024: “My Top 5 Predictions for Social Media!” and “What Changes Are Coming to Instagram?” fill the digital landscape. While I respect the insights of my peers, the trendsetting spectacle doesn’t Read more
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What if you’re not ready to outsource?
Last week, we discussed how to prepare for outsourcing your web design or social media, and if either of those are an issue in your business I encourage you to address that!? But if find yourself not quite ready, perhaps due to budget constraints or hesitancy to relinquish control, there are other options to consider, Read more
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Elevate Your Business: 3 Smart Tips for Preparing to Outsource Web Design and Social Media
Thinking of outsourcing your web design and social media management? Fantastic! This guide outlines three strategic tips to prepare yourself for a seamless outsourcing experience, optimizing your online presence for success. 1. Clearly Define Your Business Goals: Before trusting someone else with your marketing, take a moment to define your business goals, and specifically, your Read more
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Navigating the Holiday Customer Journey: Maximizing Social Media for Seasonal Success
The holiday season is here, and it’s not just about decorations and festivities—it’s a prime opportunity for businesses, especially brick-and-mortar ones like yours, to leverage the magic of social media. This is the time to engage customers at every stage of the holiday customer journey. Whether you run a service-based business or a retail store, Read more
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Embracing Adventure: A Year of Learning and Growth
Every year, I choose one word of the year. In 2023, it was “adventure,” as I had just embarked on the journey of starting up J Hamel Solutions. I knew that this business required me to approach each step with a healthy dose of curiosity and a willingness to embrace the unknown. ‘Adventure’ has been Read more
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Unleashing the Power of the Ideal Client Profile: A Must for Brick-and-Mortar Businesses
Do you ever feel like you’re shouting into the void when you post online? You’re not alone. We’ve all been there, hoping for engagement and conversions but getting crickets instead. Well, I’ve got a game-changer for you: it’s time to get personal and create your ideal client persona. Do you want a free fillable worksheet Read more