Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
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Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
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Promote Yourself for Small Business Saturday
***I rewrote this post for 2024 and it’s much more useful, plus includes a free Holiday Marketing Calendar for you. Check it out here!*** Comparing Small Business Saturday and Black Friday Should you offer a sale for Small Business Saturday? Or do you prefer to participate in Black Friday? Both can be used to draw… Read more
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How to be a Great Website Client
You’re ready to hire a designer for your website! Whether it’s your first site ever, or a re-design, this is an exciting time! A good designer can manage the technical aspects, and also understands your vision for the business. A good client is prepared for the project and communicative about how things are going for… Read more
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Community on Instagram
Since I focus on brick & mortar businesses, I start by looking at what community is in that context, and then we look at translating it onto Instagram. Definition of Community According to the dictionary, community is any unified body of individuals such as people with common interests living in a certain area. Being part… Read more