Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools…
This week I served as a consultant for food businesses who are participating in the Local Food Trade Show. In 6 consecutive 20 minute sessions, we covered everything from whether to start a new social media channel to brainstorming a shotlist for a photoshoot, and quick website reviews with an eye for conversion. One concern that…
From Dated to Dreamy When Jesica and Liz, co-owners of J&L Hair Studio, reached out, they were ready for a change. Their old website had served them well for nearly a decade, but it no longer reflected the vibrant, welcoming energy of their salon, or the deep sense of care and community they bring to…
Every summer, the pressure hits: You’re not alone, and here’s the truth: discounts aren’t your only option. In fact, always lowering your prices can chip away at the very thing that makes your business special: your connection, your values, and your ability to grow sustainably. The good news? You can absolutely create momentum, boost summer…
Tell me, how many times have you sat down to post on social media, only to get stuck wondering what to say? That’s what I thought. By the end of this post, you’ll have a one-stop resource that not only educates but also empowers you to take actionable steps to grow your local business. Each…
See how we transformed Syrah McGivern’s website into a client-generating, SEO-optimized hub—doubling views and boosting inquiries instantly!
Are you ready to create a marketing strategy that feels authentic, aligns with your values, and helps you reach your community? In this post, I’ll share the mindset shifts and practical steps that will help you build a strategy you can feel proud of—and one that actually works. You may have already trawled through the…
When Christine Dowd, a dedicated special education teacher from Central Massachusetts, approached me, she wanted to create a digital home for her powerful memoir, Grief Stricken, and a space where readers could navigate their emotional journeys together. Christine’s healing process has been deeply supported by her beloved Goldendoodle, Milo, whose companionship offered comfort during her…
From Disney-Focused to a Luxury Travel Hub When Beth, the visionary behind MagicalTravelQueen.com, approached me for a website redesign, her goal was clear: to reflect the full spectrum of her expertise as a luxury travel concierge. With over a decade of experience planning everything from Disney adventures to European tours, her website needed to showcase…
Create effective Call-to-Actions (CTAs) that boost website conversions and guide your visitors to take the next step. Discover actionable tips to optimize CTAs, improve your website’s user experience, and drive results with clear, compelling buttons. Perfect for local business owners looking to make their websites work harder.
