Are you new to marketing and website design? Maybe you fell into it out of necessity to run your business? If so, you might have heard someone mention the “hero section” of a website and found yourself wondering what that means. But, like so many of us running our own businesses, it can feel awkward…
For years now, we’ve heard that offering discounts is the best, maybe even the only way to get holiday sales. Recently, I read yet another post recommending last-minute deals. Same old advice, right? Since everyone says it, it must be true. Uhh…no. The advice often comes with good intentions, but it’s easy advice. Dropping prices…
Stop me if this sounds familiar: you’ve been promoting your business year-round, prepping for holiday sales online and in-store, but your numbers are down and you’re running on fumes. From the outside, friends might think business is booming. But the numbers tell a different story—sales are down and energy is tanked. Your family never sees you,…
Every local business struggles with how and when to promote themselves online during the holidays. We get stuck wondering things like, “when should I start my marketing plan?” or “which sales days should I even participate in?” When you’re unsure what to do, it’s hard to move forward, and too often, business owners tell me…
Whenever I speak with local business owners, the conversation goes something like this: “I know I should be posting on social media, but I never really know what to post,” or “I do post pretty regularly—just whatever I think of that day. Like a photo inside my shop or something…” They might post when they…
With the global sporting event in full swing, there’s a wealth of trends and memes emerging daily, providing endless inspiration for your marketing content. However, it’s crucial to navigate this landscape carefully, especially when it comes to the trademarks associated with the event. The International Olympic Committee (IOC) protects various elements of the Olympic brand…
That moment when a new customer walks in exclaiming, “I had no idea you were even here!”—any brick-and-mortar business owner has been there! Do you tell them, “Yep, it’s been years…” or grit your teeth in frustration? What if someone could help you make that conversation a thing of the past? Increasing your local visibility…
Becca’s Story: From Overwhelm to Ease As a small business owner, you’ve got a lot on your plate—keeping clients happy, growing your services, and still finding time to build your brand on social media. It’s exhausting, right? You’re not alone. Many entrepreneurs feel overwhelmed by marketing until they find a better way, just like my…
My clients tell me that they often find marketing to feel insincere and “icky” at best, and immoral at worst. Many female entrepreneurs struggle with this traditional, often masculine approach to marketing, Especially when it’s focused on hard sells and flashy promises. Marketing in this way is at odds with their values and the genuine relationships…
Wondering why it’s crucial to refresh your website? Let’s chat about why updating your online space is essential and how you can tackle it. An audiologist mentioned to me that he had his website done 7 years ago, and asked if it’s time to update? So how often should you spruce up your digital storefront?…
