Thinking of outsourcing your web design and social media management? Fantastic! This guide outlines three strategic tips to prepare yourself for a seamless outsourcing experience, optimizing your online presence for success. 1. Clearly Define Your Business Goals: Before trusting someone else with your marketing, take a moment to define your business goals, and specifically, your…
The holiday season is here, and it’s not just about decorations and festivities—it’s a prime opportunity for businesses, especially brick-and-mortar ones like yours, to leverage the magic of social media. This is the time to engage customers at every stage of the holiday customer journey. Whether you run a service-based business or a retail store,…
Every year, I choose one word of the year. In 2023, it was “adventure,” as I had just embarked on the journey of starting up J Hamel Solutions. I knew that this business required me to approach each step with a healthy dose of curiosity and a willingness to embrace the unknown. ‘Adventure’ has been…
Do you ever feel like you’re shouting into the void when you post online? You’re not alone. We’ve all been there, hoping for engagement and conversions but getting crickets instead. Well, I’ve got a game-changer for you: it’s time to get personal and create your ideal client persona. Do you want a free fillable worksheet…
When I first started on social media, I never knew what to post. And it showed. Half the time I just threw up a photo and hoped for the best, and the other half I ran out of time and ended up with no post. Sound familiar?? If you’ve ever felt stuck, you’re not alone!…
People often ask how I got started, sometimes thinly veiled as “what gave you the guts to do this?” When I first started conceptualizing this idea, I didn’t have it, the guts that is. I was working two part-time jobs, and honestly, that’s where this story starts. Building Community At the Medford Farmers Market, I…
***I rewrote this post for 2024 and it’s much more useful, plus includes a free Holiday Marketing Calendar for you. Check it out here!*** Comparing Small Business Saturday and Black Friday Should you offer a sale for Small Business Saturday? Or do you prefer to participate in Black Friday? Both can be used to draw…
You’re ready to hire a designer for your website! Whether it’s your first site ever, or a re-design, this is an exciting time! A good designer can manage the technical aspects, and also understands your vision for the business. A good client is prepared for the project and communicative about how things are going for them.
Since I focus on brick & mortar businesses, I start by looking at what community is in that context, and then we look at translating it onto Instagram. Definition of Community According to the dictionary, community is any unified body of individuals such as people with common interests living in a certain area. Being part…
