Find Hidden Marketing Gaps - J Hamel Solutions

1.

Reality check: Are your online efforts actually getting people through your doors? Or is it just… crickets?

Yes sometimes, but it’s sporadic

I literally don’t even know

Sometimes I get engagement, but I’m not sure if I’m seeing customers/clients from it

Absolutely! I mean, I’m always doing things, something will work!

2.

Be honest… are you actually engaging, or just posting and hoping for the best?

I respond to messages straightaway and post post post!

It’s mostly my friends and family!

I spend time building real relationships with local folks, both business owners and potential customers or clients.

My posts sometimes get comments and of course I like them, or respond if it’s a question

3.

If someone searched for your business right now, would they know exactly where to go, what you offer, and how to buy?

Uhm… it depends on where they go online?

I think so but it’s probably worth double checking.

I have never thought about this…

This information is definitely available, it’s so annoying that people struggle with this!

4.

Does your brand feel recognizable everywhere, or is it kind of all over the place?

I worked on this a bunch and it’s very consistent now.

I’m more spontaneous and like to try lots of things, I figure something will stick

I think I’m finally close to really nailing it! But social media changes so fast that I have a hard time keeping up

I like to use lots of colors and pictures to keep it fun

5.

Do you have a system, or is it all last-minute panic posts, be real here!

omg I’m always working on it! But there are def some panic posts that slip in.

I wouldn’t call it panic… but definitely at the last minute!

I plan ahead and have a solid system, but yeah… sometimes I end up tweaking things last-minute to keep it fresh.

I’d like to do it every day but I’m not really sure what I’m supposed to do so I often skip entirely, to prevent panic posts!

6.

Are you tracking what’s working, or just crossing your fingers?

I’m not too sure if you can really know what’s working? It’s hard to track people like htat, so I often just cross my fingers

Crossing my fingers and toes!

I track my data carefully but don’t always know how or when to adjust

I’m always trying something new, my existing customers and clients say I’m everywhere, so that’s good data.

7.

They’ve seen your post… now what? Are they actually walking in, or just ghosting you?

I don’t think someoen’s ever come in from my social media.

Sometimes they come in! I don’t really know who or why though, but I’m just glad they’re there!

It happens regularly that someone comes in because of my results, but I still sometimes feel like a ghosttown.

I wish I knew, but nobody sees my posts!

8.

What’s driving you crazy about marketing right now? Be honest!

Everyone says I need to be online, but no one is actually finding me! What am I doing wrong?

It takes up So. Much. Time. This is not why I started my business!

I’m showing up but it’s like I’m just shouting into the void

I get plenty of engagement and website traffic, but WHY aren’t people actually coming in?!

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