Managing Your Digital Marketing

Want to build your online presence with minimal effort? Let me take care of your social media or website!

Contact Me

Welcome to J Hamel Solutions!

Hi, I’m Jane Hamel, and I’m thrilled to have you here. Fun fact: while my first personal social media account didn’t surface until 2009, my journey with websites goes way back to 1996. I can still vividly recall the excitement of coding rainbow letters. Ahh… the joys of the early internet!

Fast forward to early 2019, when I found myself managing my local farmers’ market near Boston. It was during this time that the pivotal role of a robust social media plan and a well-designed website became crystal clear. Learning from key board members, we worked diligently to cultivate a vibrant online presence, boosting market attendance, and championing the 60+ businesses who participated each season.

Yet, in my conversations with passionate small business owners, a common frustration showed up again and again: they were eager to harness the power of social media and optimize their website, but time wasn’t on their side. Juggling products, customers, and the myriad tasks that come with running a business, diving into the intricacies of social media and wrestling with website updates often felt like an insurmountable challenge.

In response, drawing from my love for community and driven by a passion to support local businesses, I started offering my services. Having experienced firsthand the transformative potential of a community-focused social media presence, I was determined to extend this opportunity to more in-person businesses.

So here I am, ready to bridge the gap, bringing together my love for thoughtful website design and the power of digital marketing. My goal? To empower businesses like yours to thrive virtually without the overwhelming hours of decoding the online landscape.

By the Numbers

BUT MAKE IT HUMAN

27

Tabs currently open between client work, workshops, and “I’ll finish this later” drafts

Too many to count

Small business owners I’ve talked off the marketing panic ledge

1

Local farmers market that completely changed the direction of my career

0

Interest in marketing that feels pushy, performative, or gross

100%

Belief that community-focused businesses deserve marketing that actually feels good

A Few Things You Might be Wondering

I’m talking about the parts of your business that live online. While I focus mainly on social media and websites, your strategy can also include email and blog content, community listings, and search results. We look at what actually supports your goals instead of doing everything just because you “should.”

At the start, you’ll complete a few questionnaires and we’ll have a phone call so I can fully understand your brand and goals. That upfront clarity makes everything smoother. As we continue working together, communication gets easier and more intuitive, though different services do require different levels of involvement from you.

It can be! I believe all businesses need some kind of online presence, but what that looks like varies. We focus on where your ideal clients are actually looking for you and what you feel comfortable maintaining. There’s no one-size-fits-all approach here.

Absolutely. When I talk about “local” businesses, I mean businesses that are rooted in their communities, not businesses that are physically close to me. I work with clients in many locations.

I work with business owners who care deeply about their communities and want marketing that actually feels like them.

See if we’re a fit