Meet Jane Hamel, Your Local Business Website Designer & Marketing Partner

Helping Local Businesses Show Up Online Authentically

Jane Hamel, local business website designer and ethical marketing strategist at J Hamel Solutions

Want to build your online presence with minimal effort? Let me take care of your website or digital marketing!

Contact Jane

Welcome to J Hamel Solutions!

Ethical Marketing for Local Businesses

I’m Jane Hamel, a local business website designer and marketing strategist who helps brick-and-mortar businesses build an online presence that feels authentic, clear, and connected to their community. While based in Greater Boston, I work with businesses anywhere.

Through website design, and local business marketing, I help storefront and service-based local businesses show up online in a way that feels aligned, not salesy. My goal is simple: to help the right people find your business and immediately understand the heart behind what you do, using ethical marketing strategies.

J Hamel Solutions was built around the belief that visibility should feel human. Marketing shouldn’t pressure people or force you into trends that don’t fit your business. Instead, your website and marketing should reflect the real experience of working with you and visiting your space.

How I Became a Local Business Website Designer

My journey into website design and marketing started long before J Hamel Solutions officially existed.

While I first built websites back in the early days of the internet, everything shifted for me years later while managing a local farmers market near Boston. Working closely with small business owners and storefront businesses gave me a firsthand look at how difficult online marketing could feel, especially for people deeply rooted in their communities.

Again and again, I saw passionate local business owners struggling to market themselves in ways that actually felt natural. Many cared deeply about their customers and communities, but felt overwhelmed by online marketing advice that seemed performative, unethical, or designed for businesses nothing like theirs.

That experience completely reshaped the way I think about website design and local business marketing. I realized most storefront businesses didn’t need more pressure or complicated strategies. They needed marketing that reflected the real experience of their business and helped people feel connected before they ever walked through the door.

What I Believe About Local Business Marketing

Today, I work with local businesses that want an online presence that feels aligned with the heart of what they do. Whether through website design, ethical marketing support, or visibility strategy, my goal is always the same: helping the right people find your business and feel immediately connected to it (and to you!).

I believe your website and marketing should support your business, not overwhelm it. That means focusing on clarity, connection, and sustainable visibility instead of chasing every trend or trying to sound like everyone else online.

Local Business Marketing by the Numbers

BUT MAKE IT HUMAN

27

Tabs currently open between client websites, workshops, and “I’ll finish this later” drafts

Too many to count

Storefront business owners I’ve talked off the marketing panic ledge

1

Local farmers market that completely reshaped how I think about community-focused marketing

0

Interest in marketing that feels pushy, performative, or gross

100%

Belief that community-focused businesses deserve ethical marketing that actually feels good

A Few Things You Might be Wondering

I’m talking about the parts of your business that live online. While I focus mainly on social media and websites, your strategy can also include email and blog content, community listings, and search results. We look at what actually supports your goals instead of doing everything just because you “should.”

A good local business website isn’t just about looking nice. The most important thing is that it helps the right people quickly understand who you are, what you offer, and why your business matters.


I believe the best websites feel like an extension of the actual experience someone has when they walk into your space. They should feel clear, welcoming, easy to navigate, and connected to the heart of your business. That means focusing on things like:

  • clear messaging
  • easy navigation
  • mobile-friendly design
  • local SEO foundations
  • authentic brand voice
  • and helping visitors take the next step without pressure or confusion

For brick-and-mortar and storefront businesses especially, your website should help build trust before someone ever visits in person. It’s less about flashy trends and more about creating connection and visibility for the people already looking for what you offer.

At the start, you’ll complete a few questionnaires and we’ll have a phone call so I can fully understand your brand and goals. That upfront clarity makes everything smoother. As we continue working together, communication gets easier and more intuitive, though different services do require different levels of involvement from you.

It can be! I believe all businesses need some kind of online presence, but what that looks like varies. We focus on where your ideal clients are actually looking for you and what you feel comfortable maintaining. There’s no one-size-fits-all approach here.

Absolutely. When I talk about “local” businesses, I mean businesses that are rooted in their communities, not businesses that are physically close to me. I work with clients in many locations.

I work with business owners who care deeply about their communities and want a website or digital marketing that actually feels like them.

See if we’re a fit