Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
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Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
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How We Unified Two Wellness Brands Into One High-Performing Website
“Have you ever had a client say, ‘Wait…I had no idea you did that?’ Wendy heard that all the time. Horse owners didn’t realize she also worked with people. Human clients had no idea she specialized in animal wellness. Her website had served her well, but wasn’t telling the whole story. Wendy helps both people… Read more
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Affordable Small Business Website Design Packages Boston: Templates vs Custom
If you’re a small business owner in Boston, you already know that having a professional website is no longer optional. According to this 2026 report by Zipdo, “77% of buyers research online before contacting [the business].” So if you’re not out there, you’ll get skipped. But figuring out what to pay for one can feel… Read more
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Why Boston Small Businesses Get Frustrated With Their Websites (And Why Working with a Boston Freelance Web Designer Can Help)
If there’s one thing I hear over and over on discovery calls as a Boston freelance web designer, it isn’t: “I need a new website.” It’s usually something more like: “I’m so tired of fighting with my website.” Recently, I spoke with a local business owner whose website had been built a few years ago.… Read more
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Why Your Website Isn’t Converting (It’s Rarely About the Tactics)
This week I served as a consultant for food businesses who are participating in the Local Food Trade Show. In 6 consecutive 20 minute sessions, we covered everything from whether to start a new social media channel to brainstorming a shotlist for a photoshoot, and quick website reviews with an eye for conversion. One concern that… Read more
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How We Helped J&L Hair Studio Modernize Their Website and Own Their Digital Presence
From Dated to Dreamy When Jesica and Liz, co-owners of J&L Hair Studio, reached out, they were ready for a change. Their old website had served them well for nearly a decade, but it no longer reflected the vibrant, welcoming energy of their salon, or the deep sense of care and community they bring to… Read more