Strategic Website Design for Small Businesses Ready to Grow
Whether you’re launching your first website or ready for a more strategic marketing foundation, you need a strategic, beautiful website that supports your goals!
Designed for local service providers, brick-and-mortar shops and service based businesses.
You don’t need a big agency to get a website that works for you.
As a Boston-area website design company for small businesses, I create custom sites that look great and help clients and customers understand your value right away. Whether you’re just starting out or overdue for a refresh, I’ll meet you where you are, with the right mix of strategy, structure, and simplicity.
I design websites on Squarespace and WordPress, and I’ll help you choose the platform that best supports your goals, content, and capacity, not just what’s popular or trendy.
What Changes When Your Website Actually Works
Before we work together:
After we launch your new site:
Choose the Right Website Build for Your Business
Every business needs a website. Not every business needs the same level of strategy.
Foundational Website
For businesses establishing their first website presence. Best for newer businesses or simple service sites.
Investment: Starting at $2,100
Result:
A professional website that clearly explains what you do and makes it easy for customers to reach you.
Strategic Website
For established businesses ready for a website that actively supports growth. Most established businesses choose this option.
Everything in the Foundational Website, plus:
Investment: Starting at $4,500
Result:
A website designed to attract the right clients and turn interest into inquiries.
The 3-Week Website Process
Every website project includes the essentials needed to create a clear, professional online presence.
- Strategic page structure designed to reflect your business goals
- Custom, on-brand design tailored to your audience
- Clean, mobile-friendly layouts that guide visitors toward action
- SEO best practices built in from day one
- Training session so you feel confident managing your site
Depending on your project, we may also expand into deeper messaging work, advanced SEO structure, or additional pages.
Because the goal is to create something that supports your business long after it goes live.
“Jane was amazing to work with and did an incredible job on my website. I can’t recommend her enough.” -Beth Landry
What Else Might you Need?
A website is often just one piece of a larger picture. As we work together, we may identify other needs to strengthen your online presence. To represent your brand well, you may need to refine your messaging to clarify branding, or improve how you show up in search results.
If additional support makes sense, we’ll talk it through openly. I offer optional help and trusted referrals, and I’ll always be upfront about whether something is worth adding based on your goals.
This is a collaborative process, not a preset package. We focus on what will actually support your business and skip the rest.
FAQ about Web Design Services
How long does a website project take?
To get started, we book you in for a specific 3 week design period. I recommend that you give yourself 2-4 weeks to complete some pre-design “homework” that includes gathering all the content for your site. During the 3-week design phase, you are my only website client so that I can dedicate my time to your project.
Week 1:
- Kickoff call
- Determine design visuals and branding
- Draft homepage
- Unlimited edits until 9am Monday
Week 2:
- Design remaining pages
- Unlimited edits through 5pm Friday
- Set up functionality and external connections as needed
Week 3:
- Final site checks
- Review & finalize SEO optimization
- Launch and training call
Do you offer branding or help with messaging?
Yes! I often help clients with the basics of clarify their messaging and branding as part of the web design process. When you need additional help, as assessed during pre-design, I have several trusted professionals available as add-on services.
Can I see your other designs?
Yes of course! I have a portfolio of case studies that I try to keep updated.
Can you just update my existing Squarespace or WordPress website?
Absolutely. If your site needs a refresh instead of a rebuild, we can work with what you already have. Websites are made up of 3 key elements and when only one needs adjusting, it makes for a great update project. When we need to adjust multiple areas, you generally need a full site design. The elements are:
- how it’s put together, or designed
- the words (copy)
- the images
Are you the right designer for me?
If you’re a small business owner, service provider, or local shop owner who wants a website that feels aligned with your brand and genuinely supports your growth, without feeling overwhelmed by tech or marketing jargon, you’re in the right place.
I specialize in collaborating with values-driven businesses and organizations who want strategic, beautiful websites that are as practical as they are polished. If you value clear communication, thoughtful design, and a process that meets you where you are, we’ll be a great fit.
What if I don’t know what I need?
That’s totally okay and happens all the time. Start by booking a free call, and from there I’ll recommend either a Website Audit or a personalized website proposal.
Are there any additional costs I should expect beyond website design?
Yes, there are a few essentials, including your domain registration, CMS platform subscription (Squarespace or WordPress hosting), a Privacy Policy for legal compliance, and optional security or SEO tools. I’ll walk you through exactly what you need based on your setup and goals, no surprises.
What people are saying:
These are wonderful ideas… I never thought of taking pictures and using that. What a great idea! I just wanted to say thank for doing all this. It’s been so extremely helpful for my business!
Ready to feel proud of your online presence?
Book a call today so that you can tell me all about what you envision, and to get a custom proposal for your new website. (Hate calls? Just contact me and we’ll work it out!).
What Happens After You Book?
- We talk about your business
You’ll share what you do, who you serve, and what you want your website to accomplish. - I’ll recommend the right approach
Whether that’s a Foundational Website, Strategic Website, or something smaller to start. - You’ll get a clear proposal
If we decide to move forward, I’ll outline scope, timeline, and next steps.
No pressure. This is just a conversation about what would actually support your work.
Not sure if you’re ready? Start small.
Try a website audit so you know exactly what’s possible. I’ll help you decide whether you need a re-design or just a sprucing up of your existing website.
If you decide (within 30 days) to move forward with work, I’ll credit your investment towards that work.