Every summer, the pressure hits: You’re not alone, and here’s the truth: discounts aren’t your only option. In fact, always lowering your prices can chip away at the very thing that makes your business special: your connection, your values, and your ability to grow sustainably. The good news? You can absolutely create momentum, boost summer…
For years now, we’ve heard that offering discounts is the best, maybe even the only way to get holiday sales. Recently, I read yet another post recommending last-minute deals. Same old advice, right? Since everyone says it, it must be true. Uhh…no. The advice often comes with good intentions, but it’s easy advice. Dropping prices…
Stop me if this sounds familiar: you’ve been promoting your business year-round, prepping for holiday sales online and in-store, but your numbers are down and you’re running on fumes. From the outside, friends might think business is booming. But the numbers tell a different story—sales are down and energy is tanked. Your family never sees you,…
Every local business struggles with how and when to promote themselves online during the holidays. We get stuck wondering things like, “when should I start my marketing plan?” or “which sales days should I even participate in?” When you’re unsure what to do, it’s hard to move forward, and too often, business owners tell me…
Congratulations on the success of your recent sale, promotion, or launch! Now, let’s capitalize on that momentum and ensure your business continues to thrive. In this guide, we’ll explore actionable steps to maximize your recent success and lay the groundwork for future promotion seasons. Step 1: Fulfill Your Promises If you made promises during your…
The holiday season is here, and it’s not just about decorations and festivities—it’s a prime opportunity for businesses, especially brick-and-mortar ones like yours, to leverage the magic of social media. This is the time to engage customers at every stage of the holiday customer journey. Whether you run a service-based business or a retail store,…
***I rewrote this post for 2024 and it’s much more useful, plus includes a free Holiday Marketing Calendar for you. Check it out here!*** Comparing Small Business Saturday and Black Friday Should you offer a sale for Small Business Saturday? Or do you prefer to participate in Black Friday? Both can be used to draw…
