Category: Local Business Marketing
How to Boost Summer Sales Without Discounts
Every summer, the pressure hits: You’re not alone, and here’s the truth: discounts aren’t your only option. In fact, always lowering your prices can chip away at the very thing that makes your business special: your connection, your values, and your ability to grow sustainably. The good news? You can absolutely create momentum, boost summer…
Social Media for Local Business: 10 Things You Need to Know
Tell me, how many times have you sat down to post on social media, only to get stuck wondering what to say? That’s what I thought. By the end of this post, you’ll have a one-stop resource that not only educates but also empowers you to take actionable steps to grow your local business. Each…
How to Market Your Local Business with Integrity
Are you ready to create a marketing strategy that feels authentic, aligns with your values, and helps you reach your community? In this post, I’ll share the mindset shifts and practical steps that will help you build a strategy you can feel proud of—and one that actually works. You may have already trawled through the…
Forget the Big Discounts: How to Boost Customer Excitement for Small Business Saturday
For years now, we’ve heard that offering discounts is the best, maybe even the only way to get holiday sales. Recently, I read yet another post recommending last-minute deals. Same old advice, right? Since everyone says it, it must be true. Uhh…no. The advice often comes with good intentions, but it’s easy advice. Dropping prices…
5 Reasons Your Small Business Saturday Marketing Hasn’t Worked Yet (And How to Fix It)
Stop me if this sounds familiar: you’ve been promoting your business year-round, prepping for holiday sales online and in-store, but your numbers are down and you’re running on fumes. From the outside, friends might think business is booming. But the numbers tell a different story—sales are down and energy is tanked. Your family never sees you,…
The Perfect Timeline for Your Local Business Holiday Marketing Plan
Every local business struggles with how and when to promote themselves online during the holidays. We get stuck wondering things like, “when should I start my marketing plan?” or “which sales days should I even participate in?” When you’re unsure what to do, it’s hard to move forward, and too often, business owners tell me…
Make “I Had No Idea You Were Here” a Thing of the Past!
That moment when a new customer walks in exclaiming, “I had no idea you were even here!”—any brick-and-mortar business owner has been there! Do you tell them, “Yep, it’s been years…” or grit your teeth in frustration? What if someone could help you make that conversation a thing of the past? Increasing your local visibility…
How to Update Website Content: A Guide for Brick & Mortar Business Owners
Wondering why it’s crucial to refresh your website? Let’s chat about why updating your online space is essential and how you can tackle it. An audiologist mentioned to me that he had his website done 7 years ago, and asked if it’s time to update? So how often should you spruce up your digital storefront?…
Finding Your Confidence: Showing Up on Social Media
Why is it Necessary to Show Your Face? Clients regularly tell me that after they were referred to me, they looked at my socials and felt they had a good idea of who I was. “I feel like I already know you, and can trust you to listen to what I need,” a new client…
Elevate Your Business: 3 Smart Tips for Preparing to Outsource Web Design and Social Media
Thinking of outsourcing your web design and social media management? Fantastic! This guide outlines three strategic tips to prepare yourself for a seamless outsourcing experience, optimizing your online presence for success. 1. Clearly Define Your Business Goals: Before trusting someone else with your marketing, take a moment to define your business goals, and specifically, your…