“Have you ever had a client say, ‘Wait…I had no idea you did that?’ Wendy heard that all the time. Horse owners didn’t realize she also worked with people. Human clients had no idea she specialized in animal wellness. Her website had served her well, but wasn’t telling the whole story. Wendy helps both people…
If you’re a small business owner in Boston, you already know that having a professional website is no longer optional. According to this 2026 report by Zipdo, “77% of buyers research online before contacting [the business].” So if you’re not out there, you’ll get skipped. But figuring out what to pay for one can feel…
If there’s one thing I hear over and over on discovery calls as a Boston freelance web designer, it isn’t: “I need a new website.” It’s usually something more like: “I’m so tired of fighting with my website.” Recently, I spoke with a local business owner whose website had been built a few years ago….
This week I served as a consultant for food businesses who are participating in the Local Food Trade Show. In 6 consecutive 20 minute sessions, we covered everything from whether to start a new social media channel to brainstorming a shotlist for a photoshoot, and quick website reviews with an eye for conversion. One concern that…
From Dated to Dreamy When Jesica and Liz, co-owners of J&L Hair Studio, reached out, they were ready for a change. Their old website had served them well for nearly a decade, but it no longer reflected the vibrant, welcoming energy of their salon, or the deep sense of care and community they bring to…
See how we transformed Syrah McGivern’s website into a client-generating, SEO-optimized hub—doubling views and boosting inquiries instantly!
When Christine Dowd, a dedicated special education teacher from Central Massachusetts, approached me, she wanted to create a digital home for her powerful memoir, Grief Stricken, and a space where readers could navigate their emotional journeys together. Christine’s healing process has been deeply supported by her beloved Goldendoodle, Milo, whose companionship offered comfort during her…
From Disney-Focused to a Luxury Travel Hub When Beth, the visionary behind MagicalTravelQueen.com, approached me for a website redesign, her goal was clear: to reflect the full spectrum of her expertise as a luxury travel concierge. With over a decade of experience planning everything from Disney adventures to European tours, her website needed to showcase…
Create effective Call-to-Actions (CTAs) that boost website conversions and guide your visitors to take the next step. Discover actionable tips to optimize CTAs, improve your website’s user experience, and drive results with clear, compelling buttons. Perfect for local business owners looking to make their websites work harder.
Building a Home for Book Wonder Some projects stick with you long after the final design tweaks, and this was one of them. When MJ from Book Wonder reached out to me, it wasn’t just about creating a website—it was about building a home for their mission. But MJ needed a way to bring it…
