Discovering Syrah’s Vision

Meet Syrah McGivern, a dietitian who brings warmth and compassion to her mission of helping people transform their health through holistic nutrition. She specializes in improving gut health, boosting energy, and managing chronic health issues—especially diabetes. With her goal-oriented approach, Syrah empowers her clients to make small, sustainable changes using specialty testing to guide their journeys.

I’ve known Syrah for years, having first connected through our local farmers’ market. As her children grew more independent, she began envisioning a professional website to amplify her voice, connect with new clients, and organize her wealth of knowledge. When she reached out to me, I was thrilled to help bring her vision to life.

From Casual Blog to Professional Resource Hub

Syrah’s primary goal was to transform her content-rich yet disorganized blog into a cohesive and professional online presence. She wanted a website that could:

• Highlight her services and expertise.
• Showcase her favorite products and recommendations.
• Enable visitors to easily schedule consultations.

This transformation was key to helping her stand out as a trusted professional while creating a seamless experience for her growing audience.

Before and After: The Website Transformation

Before

Syrah’s original website was full of valuable content but lacked structure. Visitors struggled with:

• Inconsistent blog formatting.
• Key information hidden in image and pdf files rather than searchable text.
• Scattered navigation, making it hard to understand Syrah’s offerings.

After

We crafted a polished, user-friendly site that encourages visitors to explore and engage. Key updates included:

• A dedicated About page to introduce Syrah’s story and credentials.
• Intuitive tagging and categorization of blog posts for easy navigation.
• A resources page for printable files, recipes, and articles.
• Comprehensive on-page SEO to improve her search engine visibility.

Tackling Challenges with Thoughtful Solutions

One of the biggest challenges was reorganizing Syrah’s extensive resources to create a more navigable experience. Here’s how we tackled it:

• Descriptive Tags and Categories: Blog posts were tagged and categorized for better discoverability.
• Featured Images: Posts were enhanced with engaging visuals to make them more shareable.
• Site Speed Optimization: Improving performance ensured a seamless experience for visitors.
• Mobile Responsiveness: Adjustments to spacing, image sizing, and text formatting made the site function beautifully on any screen.

Key Features That Shine

• Mobile Optimization: With over 50% of visitors browsing on mobile devices, the site was designed to look and function beautifully on every screen size.
• Streamlined WordPress Design: Leveraging Syrah’s familiarity with WordPress ensures she can make updates easily.
• Centralized Resource Integration: A single resources page now houses printable info sheets, recipes, and articles. Her product recommendations are prominently displayed on the homepage, creating a seamless affiliate experience.

How We Achieved 90% Search Engine Traffic

One standout result is that 90% of Syrah’s traffic now originates from search engines—a remarkable improvement driven by foundational SEO strategies:

1. Proper Page Structure: Clear headings, subheadings, and logical layouts guided both search engines and visitors.
2. Keyword Optimization: We strategically incorporated keywords aligned with Syrah’s expertise and audience.
3. High-Quality Content: Informative blog posts, professional service descriptions, and resource-rich pages gave search engines plenty of content to index.
4. Mobile Optimization: A mobile-friendly design enhanced the user experience and improved rankings.
5. Fast Load Times: Speed optimizations reduced bounce rates and kept visitors engaged.

These combined efforts made Syrah’s site appealing to visitors and highly visible to search engines.

A Win-Win Outcome

The results speak for themselves:

• On the very first day, a potential client discovered Syrah’s site through a search engine and submitted an inquiry expressing interest in gut health products and services.
• Website views increased by 100%, while the number of unique visitors grew by an impressive 40%.
• Today, approximately 90% of her site traffic originates from search engine results!

“I was astonished,” Syrah said in her google review.

My Takeaway: Helping a Friend Shine

Working with Syrah wasn’t just about creating a better digital presence—it was about enabling her to connect more deeply with her clients and foster trust and community. This project reflected the heart of what I aim to do: support small businesses in using the digital world to build vibrant, authentic connections.

I’m especially proud of how this website captures Syrah’s authenticity while helping her grow her business.

Ready for Results Like This?

Want a website that doubles your views, attracts engaged visitors, and connects you with your dream clients? Let’s create something impactful together.