Category: Social Media
Nurturing Your Online Marketing Ecosystem
The soil is cold, damp, and brown, like most everything in my garden during March. But over there, a small patch of vibrant purple and bright white crocuses catches my eye. Each year, the garden reminds me of the intricate balance within nature’s ecosystems, where every element plays a vital role in sustaining life. Drawing…
Finding Your Confidence: Showing Up on Social Media
Why is it Necessary to Show Your Face? Clients regularly tell me that after they were referred to me, they looked at my socials and felt they had a good idea of who I was. “I feel like I already know you, and can trust you to listen to what I need,” a new client…
Mastering the Shift: Navigating Instagram Business vs Personal Account
Instagram has evolved beyond a virtual photo album, transforming into a dynamic space where personal expression converges with business strategy. If you’re already skilled at managing a personal account, you’re familiar with sharing moments, connecting with friends, and exploring creative freedom. However, leveraging Instagram for business requires a different approach. In this blog, I’ll explore…
Maximizing Momentum: Your Post-Sales Season Action Plan
Congratulations on the success of your recent sale, promotion, or launch! Now, let’s capitalize on that momentum and ensure your business continues to thrive. In this guide, we’ll explore actionable steps to maximize your recent success and lay the groundwork for future promotion seasons. Step 1: Fulfill Your Promises If you made promises during your…
Navigating Instagram in 2024
Confession time—I’m not big on making predictions or following trends. As the new year unfolds, my social media feed gets flooded with forecasts for 2024: “My Top 5 Predictions for Social Media!” and “What Changes Are Coming to Instagram?” fill the digital landscape. While I respect the insights of my peers, the trendsetting spectacle doesn’t…
What if you’re not ready to outsource?
Last week, we discussed how to prepare for outsourcing your web design or social media, and if either of those are an issue in your business I encourage you to address that!? But if find yourself not quite ready, perhaps due to budget constraints or hesitancy to relinquish control, there are other options to consider,…
Elevate Your Business: 3 Smart Tips for Preparing to Outsource Web Design and Social Media
Thinking of outsourcing your web design and social media management? Fantastic! This guide outlines three strategic tips to prepare yourself for a seamless outsourcing experience, optimizing your online presence for success. 1. Clearly Define Your Business Goals: Before trusting someone else with your marketing, take a moment to define your business goals, and specifically, your…
Navigating the Holiday Customer Journey: Maximizing Social Media for Seasonal Success
The holiday season is here, and it’s not just about decorations and festivities—it’s a prime opportunity for businesses, especially brick-and-mortar ones like yours, to leverage the magic of social media. This is the time to engage customers at every stage of the holiday customer journey. Whether you run a service-based business or a retail store,…
Unleashing the Power of the Ideal Client Profile: A Must for Brick-and-Mortar Businesses
Do you ever feel like you’re shouting into the void when you post online? You’re not alone. We’ve all been there, hoping for engagement and conversions but getting crickets instead. Well, I’ve got a game-changer for you: it’s time to get personal and create your ideal client persona. Do you want a free fillable worksheet…
3 Types of Social Media Posts Your Business Needs
When I first started on social media, I never knew what to post. And it showed. Half the time I just threw up a photo and hoped for the best, and the other half I ran out of time and ended up with no post. Sound familiar?? If you’ve ever felt stuck, you’re not alone!…