Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
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Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
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3 Common Social Media Mistakes Small Businesses Make (and How to Avoid Them)
Whenever I speak with local business owners, the conversation goes something like this: “I know I should be posting on social media, but I never really know what to post,” or “I do post pretty regularly—just whatever I think of that day. Like a photo inside my shop or something…” They might post when they… Read more
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How to Ride the Olympic Wave in Your Marketing Without Infringing Trademarks
With the global sporting event in full swing, there’s a wealth of trends and memes emerging daily, providing endless inspiration for your marketing content. However, it’s crucial to navigate this landscape carefully, especially when it comes to the trademarks associated with the event. The International Olympic Committee (IOC) protects various elements of the Olympic brand… Read more
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Make “I Had No Idea You Were Here” a Thing of the Past!
That moment when a new customer walks in exclaiming, “I had no idea you were even here!”—any brick-and-mortar business owner has been there! Do you tell them, “Yep, it’s been years…” or grit your teeth in frustration? What if someone could help you make that conversation a thing of the past? Increasing your local visibility… Read more
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How Outsourcing Social Media Transformed Becca’s Business and Peace of Mind
Becca’s Story: From Overwhelm to Ease As a small business owner, you’ve got a lot on your plate—keeping clients happy, growing your services, and still finding time to build your brand on social media. It’s exhausting, right? You’re not alone. Many entrepreneurs feel overwhelmed by marketing until they find a better way, just like my… Read more
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Authentic Marketing: How to Show Up Online as Your True Self
My clients tell me that they often find marketing to feel insincere and “icky” at best, and immoral at worst. Many female entrepreneurs struggle with this traditional, often masculine approach to marketing, Especially when it’s focused on hard sells and flashy promises. Marketing in this way is at odds with their values and the genuine relationships… Read more
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How to Update Website Content: A Guide for Brick & Mortar Business Owners
Wondering why it’s crucial to refresh your website? Let’s chat about why updating your online space is essential and how you can tackle it. An audiologist mentioned to me that he had his website done 7 years ago, and asked if it’s time to update? So how often should you spruce up your digital storefront?… Read more