Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
-
Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
-
Call to Action on Your Website
Create effective Call-to-Actions (CTAs) that boost website conversions and guide your visitors to take the next step. Discover actionable tips to optimize CTAs, improve your website’s user experience, and drive results with clear, compelling buttons. Perfect for local business owners looking to make their websites work harder. Read more
-
A Website That Inspires Connection
Building a Home for Book Wonder Some projects stick with you long after the final design tweaks, and this was one of them. When MJ from Book Wonder reached out to me, it wasn’t just about creating a website—it was about building a home for their mission. But MJ needed a way to bring it… Read more
-
What is a hero section on a website?
Are you new to marketing and website design? Maybe you fell into it out of necessity to run your business? If so, you might have heard someone mention the “hero section” of a website and found yourself wondering what that means. But, like so many of us running our own businesses, it can feel awkward… Read more
-
Forget the Big Discounts: How to Boost Customer Excitement for Small Business Saturday
For years now, we’ve heard that offering discounts is the best, maybe even the only way to get holiday sales. Recently, I read yet another post recommending last-minute deals. Same old advice, right? Since everyone says it, it must be true. Uhh…no. The advice often comes with good intentions, but it’s easy advice. Dropping prices… Read more
-
5 Reasons Your Small Business Saturday Marketing Hasn’t Worked Yet (And How to Fix It)
Stop me if this sounds familiar: you’ve been promoting your business year-round, prepping for holiday sales online and in-store, but your numbers are down and you’re running on fumes. From the outside, friends might think business is booming. But the numbers tell a different story—sales are down and energy is tanked. Your family never sees you,… Read more
-
The Perfect Timeline for Your Local Business Holiday Marketing Plan
Every local business struggles with how and when to promote themselves online during the holidays. We get stuck wondering things like, “when should I start my marketing plan?” or “which sales days should I even participate in?” When you’re unsure what to do, it’s hard to move forward, and too often, business owners tell me… Read more