Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
-
Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
-
Nurturing Your Online Marketing Ecosystem
The soil is cold, damp, and brown, like most everything in my garden during March. But over there, a small patch of vibrant purple and bright white crocuses catches my eye. Each year, the garden reminds me of the intricate balance within nature’s ecosystems, where every element plays a vital role in sustaining life. Drawing… Read more
-
Finding Your Confidence: Showing Up on Social Media
Why is it Necessary to Show Your Face? Clients regularly tell me that after they were referred to me, they looked at my socials and felt they had a good idea of who I was. “I feel like I already know you, and can trust you to listen to what I need,” a new client… Read more
-
Mastering the Shift: Navigating Instagram Business vs Personal Account
Instagram has evolved beyond a virtual photo album, transforming into a dynamic space where personal expression converges with business strategy. If you’re already skilled at managing a personal account, you’re familiar with sharing moments, connecting with friends, and exploring creative freedom. However, leveraging Instagram for business requires a different approach. In this blog, I’ll explore… Read more
-
Maximizing Momentum: Your Post-Sales Season Action Plan
Congratulations on the success of your recent sale, promotion, or launch! Now, let’s capitalize on that momentum and ensure your business continues to thrive. In this guide, we’ll explore actionable steps to maximize your recent success and lay the groundwork for future promotion seasons. Step 1: Fulfill Your Promises If you made promises during your… Read more
-
Navigating Instagram in 2024
Confession time—I’m not big on making predictions or following trends. As the new year unfolds, my social media feed gets flooded with forecasts for 2024: “My Top 5 Predictions for Social Media!” and “What Changes Are Coming to Instagram?” fill the digital landscape. While I respect the insights of my peers, the trendsetting spectacle doesn’t… Read more
-
What if you’re not ready to outsource?
Last week, we discussed how to prepare for outsourcing your web design or social media, and if either of those are an issue in your business I encourage you to address that!? But if find yourself not quite ready, perhaps due to budget constraints or hesitancy to relinquish control, there are other options to consider,… Read more