Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
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Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
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Elevate Your Business: 3 Smart Tips for Preparing to Outsource Web Design and Social Media
Thinking of outsourcing your web design and social media management? Fantastic! This guide outlines three strategic tips to prepare yourself for a seamless outsourcing experience, optimizing your online presence for success. 1. Clearly Define Your Business Goals: Before trusting someone else with your marketing, take a moment to define your business goals, and specifically, your… Read more
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Navigating the Holiday Customer Journey: Maximizing Social Media for Seasonal Success
The holiday season is here, and it’s not just about decorations and festivities—it’s a prime opportunity for businesses, especially brick-and-mortar ones like yours, to leverage the magic of social media. This is the time to engage customers at every stage of the holiday customer journey. Whether you run a service-based business or a retail store,… Read more
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Embracing Adventure: A Year of Learning and Growth
Every year, I choose one word of the year. In 2023, it was “adventure,” as I had just embarked on the journey of starting up J Hamel Solutions. I knew that this business required me to approach each step with a healthy dose of curiosity and a willingness to embrace the unknown. ‘Adventure’ has been… Read more
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Unleashing the Power of the Ideal Client Profile: A Must for Brick-and-Mortar Businesses
Do you ever feel like you’re shouting into the void when you post online? You’re not alone. We’ve all been there, hoping for engagement and conversions but getting crickets instead. Well, I’ve got a game-changer for you: it’s time to get personal and create your ideal client persona. Do you want a free fillable worksheet… Read more
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3 Types of Social Media Posts Your Business Needs
When I first started on social media, I never knew what to post. And it showed. Half the time I just threw up a photo and hoped for the best, and the other half I ran out of time and ended up with no post. Sound familiar?? If you’ve ever felt stuck, you’re not alone!… Read more
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BTS: Starting My Own Businesses
People often ask how I got started, sometimes thinly veiled as “what gave you the guts to do this?” When I first started conceptualizing this idea, I didn’t have it, the guts that is. I was working two part-time jobs, and honestly, that’s where this story starts. Building Community At the Medford Farmers Market, I… Read more