Online Marketing for Local Businesses
This is where I share ideas, strategies, and reminders to help you market your business without burning out or losing your voice. Take what’s useful, skip what’s not, and move at your own pace.
Browse by topic below to get started.
- Behind the Scenes
- Client Case Study
- Content Marketing
- Local Business Marketing
- Seasonal Marketing Ideas
- Social Media
- Web Design
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Recommended Resources & Tools
Running a small business means making about a thousand tiny decisions, and technology is one of the easiest places to get overwhelmed. There are endless platforms, subscriptions, templates, CRMs, schedulers, website builders, and email tools out there, all promising to save you time, make you money, or magically fix your marketing. These are the tools… Read more
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How to Boost Summer Sales Without Discounts
Every summer, the pressure hits: You’re not alone, and here’s the truth: discounts aren’t your only option. In fact, always lowering your prices can chip away at the very thing that makes your business special: your connection, your values, and your ability to grow sustainably. The good news? You can absolutely create momentum, boost summer… Read more
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Social Media for Local Business: 10 Things You Need to Know
Tell me, how many times have you sat down to post on social media, only to get stuck wondering what to say? That’s what I thought. By the end of this post, you’ll have a one-stop resource that not only educates but also empowers you to take actionable steps to grow your local business. Each… Read more
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The Website Makeover that Doubled Views and Brought Inquiries Right Away
See how we transformed Syrah McGivern’s website into a client-generating, SEO-optimized hub—doubling views and boosting inquiries instantly! Read more
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How to Market Your Local Business with Integrity
Are you ready to create a marketing strategy that feels authentic, aligns with your values, and helps you reach your community? In this post, I’ll share the mindset shifts and practical steps that will help you build a strategy you can feel proud of—and one that actually works. You may have already trawled through the… Read more
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Creating the Website for Grief Stricken: a Website for Hope and Healing
When Christine Dowd, a dedicated special education teacher from Central Massachusetts, approached me, she wanted to create a digital home for her powerful memoir, Grief Stricken, and a space where readers could navigate their emotional journeys together. Christine’s healing process has been deeply supported by her beloved Goldendoodle, Milo, whose companionship offered comfort during her… Read more
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Transforming the Magical Travel Queen’s Website
From Disney-Focused to a Luxury Travel Hub When Beth, the visionary behind MagicalTravelQueen.com, approached me for a website redesign, her goal was clear: to reflect the full spectrum of her expertise as a luxury travel concierge. With over a decade of experience planning everything from Disney adventures to European tours, her website needed to showcase… Read more