Online Marketing for Local Business
Call to Action on Your Website
Create effective Call-to-Actions (CTAs) that boost website conversions and guide your visitors to take the next step. Discover actionable tips to optimize CTAs, improve your website’s user experience, and drive results with clear, compelling buttons. Perfect for local business owners looking to make their websites work harder. Read more
A Website That Inspires Connection
Some projects stick with you long after the final design tweaks, and this was one of them. When MJ from Book Wonder reached out to me, it wasn’t just about creating a website—it was about building a home for their mission. But MJ needed a way to bring it all together—a website that was functional,… Read more
What is a hero section on a website?
Are you new to marketing and website design? Maybe you fell into it out of necessity to run your business? If so, you might have heard someone mention the “hero section” of a website and found yourself wondering what that means. But, like so many of us running our own businesses, it can feel awkward… Read more
Forget the Big Discounts: How to Boost Customer Excitement for Small Business Saturday
For years now, we’ve heard that offering discounts is the best, maybe even the only way to get holiday sales. Recently, I read yet another post recommending last-minute deals. Same old advice, right? Since everyone says it, it must be true. Uhh…no. The advice often comes with good intentions, but it’s easy advice. Dropping prices… Read more
5 Reasons Your Small Business Saturday Marketing Hasn’t Worked Yet (And How to Fix It)
Stop me if this sounds familiar: you’ve been promoting your business year-round, prepping for holiday sales online and in-store, but your numbers are down and you’re running on fumes. From the outside, friends might think business is booming. But the numbers tell a different story—sales are down and energy is tanked. Your family never sees you,… Read more
The Perfect Timeline for Your Local Business Holiday Marketing Plan
Every local business struggles with how and when to promote themselves online during the holidays. We get stuck wondering things like, “when should I start my marketing plan?” or “which sales days should I even participate in?” When you’re unsure what to do, it’s hard to move forward, and too often, business owners tell me… Read more