Transforming the Magical Travel Queen’s Website: From Disney-Focused to a Luxury Travel Hub
When Beth, the visionary behind MagicalTravelQueen.com, approached me for a website redesign, her goal was clear: to reflect the full spectrum of her expertise as a luxury travel concierge. With over a decade of experience planning everything from Disney adventures to European tours, her website needed to showcase her vibrant personality and broad range of services.
Here’s how we turned her vision into a digital reality.
Client Overview: Who Is the Magical Travel Queen?
Beth, the Magical Travel Queen, has a passion for creating unforgettable travel experiences for her clients. From retirees dreaming of Mediterranean cruises to families planning their annual Disney trip, Beth’s concierge services provide peace of mind and a touch of magic.
Despite her impressive track record and glowing client reviews, her old website didn’t do her justice. It was outdated, Disney-focused, and didn’t reflect the luxury, personalized service she offers.
Project Objectives: Expanding Horizons
Beth came to me with these key objectives for her website rebuild:
- Start Fresh: Build a modern website on Squarespace for easy updates and expanded functionality.
- Improve Navigation: Ensure the site is intuitive for a variety of visitors, from first-time travelers to seasoned globetrotters.
- Brand Cohesion: Update her logo to include variations for different travel types, plus a favicon and black-and-white versions.
- Streamline Engagement: Integrate her newsletter and calendar for seamless communication with clients.
The Design Journey
Before: A Website Stuck in the Past
Beth’s old website didn’t reflect the excitement and variety of her services. Its pastel colors and Disney-centric focus felt limiting, especially as her business expanded to include international tours and luxury experiences.
After: MagicalTravelQueen.com Reimagined
The new website tells the full story of Beth’s business. From a refreshed logo to intuitive navigation, the design invites visitors to explore the possibilities of working with a concierge travel planner.
For the undecided traveler, the “vacations” page shows the possibilities, with the photo becoming clear when you hover over it. Each of those four pages can also be accessed directly from the hero section.
Other key updates include:
- A Hero Section with Options: Four buttons on the homepage let visitors quickly navigate to the vacation type that interests them most—a unique choice tailored to Beth’s diverse audience.
- SEO-Friendly Content: Optimized keywords and redirects ensure the site is easy to find and use.
- Photo-Driven Design: Albums on individual pages showcase stunning destinations while keeping the layout clean.
- Integrated Tools: Newsletter signup forms and a seamlessly integrated calendar make it easy for visitors to connect with Beth.
Challenges and Solutions
One challenge was addressing Beth’s diverse audience, which ranges from clients who know exactly what they want to those just starting to dream about their next destination.
The Solution: Dual Navigation Paths
To accommodate both types of visitors, we:
- Added four hero buttons on the homepage, directing users to their vacation type of choice.
- Designed a clear path for those unsure of their plans, inviting them to explore Beth’s services and schedule a call.
This approach ensures every visitor feels welcome, whether they’re planning a Disney adventure or a European tour.
Key Features and Design Highlights
Stunning Visuals
Beth’s extensive collection of travel photos became the heart of the design. We used galleries and albums to let images shine without overwhelming the user experience.
Testimonials That Build Trust
Nothing speaks louder than happy clients. Beth’s testimonials include personal stories and vacation photos, making the site both relatable and aspirational.
Seamless Scheduling
To make booking consultations easy, we integrated Beth’s existing calendar tool directly into the site. Visitors can now schedule a call in just a few clicks—no extra steps or new systems required.
My Takeaway
Working on The Magical Travel Queen’s website was a joy. It’s a testament to the power of blending design, functionality, and personality. From the vibrant photos to the client-focused navigation, every detail reflects Beth’s passion for creating unforgettable travel experiences.
If you’re ready to take your website from functional to fantastic, let’s talk. Contact me today to get started!
Want to see other client website design projects? They’re available here!
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